I subscribe to the belief that merchandise should be supported by the platform it is displayed on to ensure product values are uphelf and most of all, to make them appealing. Isn't that what retailing is all about? Making things begging to be bought?
DON'T: I feel bad for the seller of these celebrity endorsed lipsticks. They do not deserve to be presented in a brown corrugated box. Infallible? I think not in this case.