Do and Don't: Windows Deserve Respect

Windows are there to SELL to customers. They are usually the first thing customers see and therefore, the start of a selling process. Placing inventory boxes or garbage right in this location just because there is room, is counter productive to what the store is trying to achieve.

DO: Allocating space around a display builds both business and product credibility. It enhances the perceived value of the products displayed and gives it the respect it deserves. This window effectively conveys this to customers.

DON’T: AVOID placing items that do not belong in a shop window! What an otherwise is a beautiful and eye catching display is ruined by the inventory boxes behind the display and the garbage adjacent to it.

 

Do and Don't: When Replenishing Means Sales or NO Sales

Retail IS in the details. I wonder how many times I've stressed the importance of the simple things that could make or break a retailer's sales for the day. Replenishment is never romantic, nor is it something everyone looks forward to doing. However, replenishing inventory is key to sales. I wonder how many retailers are losing sales because they fail to do this very thing.

DO: I can understand that during the course of a busy day, keeping a full display can be challenging. However ensuring that shelves are filled conveys a positive impression, not only of product dominance but also of a healthy business.

DON'T: Last I checked these boxed chocolates were at full price. I was expecting that they be at least 50% off they way they are presented. Lack of attention to detail is detrimental to merchandise turnover and therefore business performance. Worse, not only was it a busy Saturday, this display is located in the main traffic aisle, in a major interesction or what is also referred to as strike zone.