Do and Don't: Feature Area Displays

DO: Present a clear story, one theme at a time. This has greater impact than displaying multiple stories.DON'T: Too much of everything, customers see nothing!

Do and Don't: Merchandise Adjacencies

DO: Pasta and sauce makes for an excellent multiple selling display. DON'T: Candies, nuts, feminine hygiene products, anyone?!

Retail Do and Don't: Customer Service

DO: Interact with customers. DON'T: Chit chat with co-workers while a potential buyer is in the store.

Do and Don't: Window Displays

DO: Create a window display showing an abundance of related merchandise.DON'T: A near empty window that is not only dark but also uninviting fails to attract attention.

Retail Do and Don't: Store Name

DO: Choose a store name that reflects your identity--be it locale, product selection, price point, etc. DON'T: This boutique neither sells umbrellas nor rain gear.

Retail Do and Don't: Lighting

DO: A combination of general and track lighting allows for a brighter store with accents on wall and floor unit displays. DON'T: Inadequate lighting fails to properly illuminate merchandise displays. This makes for an uninviting shopping environment.

Retail Do and Don't: Layout / Entryway

DO: A clearly defined entryway invites customers to walk further into the store. DON'T: Gondola units that block an entryway hinders not only sight lines but also the main traffic flow into the shop.