Saturday, February 5, 2011

Do and Don't: Adjacent Merchandise

Someone must have taken note of the DON'T photo below.
I have often used this photo in my seminars. While this 'don't' photo was taken maybe four years ago, last month I visited the store and saw that they moved the exercise tape unit to be adjacent to fitness equipment. HALLELUJAH!

DO: Exercise tapes with fitness equipment. DON'T: Exercise tapes and watch straps?!

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