DO: Keep back of cash desks neat and tidy. Just because this is the back does not mean customers now have their blinders on. Remember, this is often where the last impression is formed.
DON'T: When did backs of cash desks become garbage storage? I was purchasing something from this store and this is the cash counter they used to process my transaction. Needless to say the cashier had a harder time bagging my items when she had to move things around to access the bags.
Natalie Tan provides clients with the tools to excel in their business. Over 20 years in specialty retailing and shopping centre management has provided Natalie with the expertise to offer innovative strategies to malls, retail shops and airport operators in maximizing their revenues. Natalie currently teaches Merchandising and Display Strategies at BCIT School of Business. She served as a member of Retail BC's Board of Directors and is a contributor to its publication, Retail Connections. She has been featured in Costco Connection and several other American publications, as well as guested at Vancouver's Breakfast TV. Natalie has also served on the board of directors of BC Shopping Centres Association.