Saturday, September 1, 2012

Do and Don't: The Right Fixture Makes The Difference

I am not sure what shopkeepers are expecting when they place teeny tiny items on the floor. Do they expect customers to kneel down and browse through them?!
DO: Products are neatly displayed on a nesting table. Display strategies implemented make this set-up appealing. I did one project wherein I exchanged gondola units to nesting tables and their sales went up 37% without changing inventory. Amazing what fixture can do to sales!

DON'T: When merchandise is stacked atop one another in a glass unit, there is hardly anywhere the eye can stop. There are advantages to a glass unit such as allowing the light through the displays, however the one pet peeve I have about these units is when it looks like products are just crammed in. Very unappealing, where's the romance?


  1. Nice post!

    Indeed, the best display strategy is to place ourselves as the customers: that visually appealing product displays are those easy to browse ones and are wonderfully arranged in fixtures.

    Retail Signs