Saturday, September 22, 2012

Do and Don't: RMU Romancing the Customer


I often see the sad state of displays whenever I shop. I feel sad for the beautiful products that are just placed haphazardly as if the owner didn’t care. Even marked down pieces deserve a nice set-up.

 

DO: Retail Merchandising Unit Display (RMU)
The display is given structure and several design elements are utilized. There is direction, there is shape and there is an appeal to customers to interact with products. Items are also grouped by design.
 
COULD BE BETTER:
Nice ceramic bathroom accessories are just placed on a shelf without thought for design and display appeal.

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