Saturday, September 29, 2012

Do: Testers are Always Welcome

Ever been to stores that sell perfume wherein all the bottles are locked up in a glass cabinet? How do they expect customers to be attracted to the products when the displays are uninviting? 


The photo in this week’s blog shows one that caught my attention. All the products displayed below have a corresponding tester on the top shelf. The shelf height is a little below chest level and thus easily invites one to try the products. The absence of a sales associate in this case made the displays more welcoming as I knew I could play to my heart’s content without any interruption— and PLAY I did!


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